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OurCrowd PDF
By:Sarit Markovich,Evan Meagher
Published on 2015 by

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This case features the challenges of a startup in the crowdfunding space in 2015 as its leadership assesses potential sources of growth for the companys future. Founded in Israel in 2012 by a renowned venture capitalist, OurCrowd was a venture capital crowdfunding platform that strove to connect high-growth startups raising capital with accredited private investors from around the world. Its value proposition was to democratize an inefficient market for private equity that had historically been dominated by a small number of highly connected venture capital firms (VCs). The case asks students to put themselves in the shoes of OurCrowds head of investor community as he prepares for a meeting with the companys board of directors to discuss potential strategies for growth: Should the company partner with the incumbent VCs it initially sought to disrupt, emphasize marketing its Portfolio Reserve fund, strive to provide its investors and investees with higher value-added services, target a broader swath of investors by aggressively marketing the platform in international markets, or attempt to go up-market and pursue increasingly larger deals with later-stage companies? Through assessing these options and discussing this case, students will learn about incentive problems in two-sided markets as well as how different types of crowdfunding platforms create value for users.

This Book was ranked at 20 by Google Books for keyword Crowdfunding.

Book ID of OurCrowd's Books is 7k8qtAEACAAJ, Book which was written bySarit Markovich,Evan Meagherhave ETAG "1cZsa3mncAM"

Book which was published by since 2015 have ISBNs, ISBN 13 Code is 9781473996687 and ISBN 10 Code is 1473996686

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