Download Startup Storytelling Book

Startup Storytelling PDF
By:Melissa Lynne Murphy
Published on 2017 by

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Crowdfunding campaigns have experienced explosive growth in visibility and popularity for entrepreneurs seeking early stage funding (Zeoli, 2015). Entrepreneurs create and manage crowdfunding campaigns through web platforms (e.g., Kickstarter, IndieGoGo) that facilitate interaction between founders, funders, and investors. These online platforms offer opportunities for entrepreneurs seeking investment to craft a pitch and utilize storytelling to connect them to networks outside traditional sources of venture capital. Because storytelling is cited as a critical communication skill for entrepreneurs (Martens, Jennings, & Jennings, 2007; Roddick, 2000), research is needed to understand how narratives can produce desirable outcomes such as perceptions of legitimacy and credibility for entrepreneurs and how entrepreneurs marshal narratives in efforts to secure funding. Drawing on research in entrepreneurship, crowdfunding, and narrative persuasion, this dissertation investigates the content and effects of messages in crowdfunding campaigns guided by two research questions: First, how do entrepreneurs use narratives in crowdfunding campaigns? Second, how does the presence of narrative in campaigns affect the success of crowdfunding campaigns? To answer these questions, I conducted a thematic analysis of existing crowdfunding campaign messages (c = 96) and an experimental comparison of low-narrative and high-narrative messages to identify the type of messages that raise the most funding and resonate with participants (N = 457). The thematic analysis of technology-based reward and equity-based crowdfunding campaign videos revealed the use of narrative elements (narration, characters, chronology) but not fully developed narratives. A subset of the campaigns featured ‘mini-narratives’ or short, problem-solution-based descriptions of products narrated by the founders of the technology. Building on this analysis, the experiment examined perceptions of crowdfunding campaigns by comparing low-narrative and high-narrative videos. The experimental findings demonstrate that crowdfunding campaigns that feature a higher degree of narrative result in higher (a) perceptions of personal relevance, other relevance, entrepreneur credibility, (b) understanding and legitimacy as well as (c) decisions to invest and intention to share the campaign interpersonally and through social media. Taken together, the findings suggest that entrepreneurs who are not yet realizing or heeding advice to tell their story, they should.

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Download Direct Taxes Bulletin Book

Direct Taxes Bulletin PDF
By:
Published on 1972 by

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Download Data Driven Business Decisions Book

Data Driven Business Decisions PDF
By:Chris J. Lloyd
Published on 2011-10-25 by John Wiley & Sons

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A hands-on guide to the use of quantitative methods and software for making successful business decisions The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel®, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty. Grounded in the author's own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions. A basic, non-mathematical foundation in statistics is provided, outlining for readers the tools needed to link data with business decisions; account for uncertainty in the actions of others and in patterns revealed by data; handle data in Excel®; translate their analysis into simple business terms; and present results in simple tables and charts. The author discusses key data analytic frameworks, such as decision trees and multiple regression, and also explores additional topics, including: Use of the Excel® functions Solver and Goal Seek Partial correlation and auto-correlation Interactions and proportional variation in regression models Seasonal adjustment and what it reveals Basic portfolio theory as an introduction to correlations Chapters are introduced with case studies that integrate simple ideas into the larger business context, and are followed by further details, raw data, and motivating insights. Algebraic notation is used only when necessary, and throughout the book, the author utilizes real-world examples from diverse areas such as market surveys, finance, economics, and business ethics. Excel® add-ins StatproGo and TreePlan are showcased to demonstrate execution of the techniques, and a related website features extensive programming instructions as well as insights, data sets, and solutions to problems included in the material. The enclosed CD contains the complete book in electronic format, including all presented data, supplemental material on the discussed case files, and links to exercises and solutions. Data Driven Business Decisions is an excellent book for MBA quantitative analysis courses or undergraduate general statistics courses. It also serves as a valuable reference for practicing MBAs and practitioners in the fields of statistics, business, and finance.

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Download The Stated Preference Approach to Environmental Valuation Book

The Stated Preference Approach to Environmental Valuation PDF
By:Richard T. Carson
Published on 2007 by

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There is a truly enormous literature on using stated preference information to place a monetary value on environmental amenities. This three volume set provides the key papers for understanding the historical development of contingent valuation, its theoretical and statistical foundations, and the major controversies. It also contains representative papers covering all of the major application areas in environmental valuation.

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Download Rules, Regulations and Orders Made by the Governor, the Governor in Privy Council and Other Authorities Book

Rules, Regulations and Orders Made by the Governor, the Governor in Privy Council and Other Authorities PDF
By:Jamaica
Published on 1961 by

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Download Oil Property Valuation Book

Oil Property Valuation PDF
By:Paul Paine
Published on 2013-04-16 by Read Books Ltd

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Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

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Download Accounting and Valuation Guide: Valuation of Privately-Held-Company Equity Securities Issued as Compensation Book

Accounting and Valuation Guide: Valuation of Privately-Held-Company Equity Securities Issued as Compensation PDF
By:AICPA
Published on 2016-10-31 by John Wiley & Sons

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This new Guide has been developed by AICPA staff and the Equity Securities Task Force and is the first in a series of 3 NEW AICPA Accounting Valuation Guides to be released. This long anticipated release reflects best practices developed over the previous decade. Since the issuance of FASB ASC 718 and 505-50 in 2004, valuing stock-based compensation (|cheap stock|) has been a significant challenge for private companies. This New Guide has been designed to mitigate those challenges. It brings you practical guidance and illustrations related to accounting, disclosures and valuation of privately held company equity securities issued as compensation. This guide includes: Evaluating private and secondary market transactions — What should companies do when transaction activity doesn't match their estimates of value? Adjustments for control and marketability — How should companies think about the value of the enterprise for the purpose of valuing minority securities? When is it appropriate to apply a discount for lack of marketability, and how should the estimated discount be supported? Highly leveraged entities — How should companies incorporate the fair value of debt in the valuation of equity securities? What is the impact of leverage on the expected volatility of various securities? The relevance of ASC 820 (SFAS 157) to cheap stock issues Updated guidance and illustrations regarding the valuation of, and disclosures related to, privately held company equity securities issued as compensation This Guide also provides expanded and more robust valuation material to reflect advances in the theory and practice of valuation since 2004. This edition includes guidance from FASB ASC 718, 505-50, 820-10 and SSVS 1 which were all issued since the last AICPA guidance dedicated to this issue.

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Download International Business Book

International Business PDF
By:
Published on 1997 by

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Download NISER Survey of Business Conditions, Experience and Expectations in the Manufacturing Sector Book

NISER Survey of Business Conditions, Experience and Expectations in the Manufacturing Sector PDF
By:
Published on 1995 by

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Download Present and Potential Use of Egg Products in the Food Manufacturing Industry Book

Present and Potential Use of Egg Products in the Food Manufacturing Industry PDF
By:Robert Vaughn Enochian
Published on 1963 by

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Download Industrial Relations Europe Book

Industrial Relations Europe PDF
By:
Published on 2000 by

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Download Who's who in Economics Book

Who's who in Economics PDF
By:Mark Blaug
Published on 1986 by

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This edition includes 337 new entries, bringing the total to more than 1400 thumbnail sketches of economists active over the past three centuries. The brief biographies, including 1000 living economists, feature the name, date and place of birth, positions held, degrees, professional memberships and awards, major fields of interest, and a 300-word statement of principal contributions. The authors of the entries on living economists are the economists themselves. ISBN 0-262-02256-7: $100.00.

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Download Comparative Industrial Relations Book

Comparative Industrial Relations PDF
By:R. Bean
Published on 2021-06-24 by Routledge

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First published in 1985, Comparative Industrial Relations is a comprehensive introductory text exploring the subject of cross-national comparisons of industrial relations. The book surveys, integrates and reviews a wealth of literature and research relating to comparative industrial relations structures and procedures. It covers key themes within industrial relations and incorporates material from a wide range of areas, including Western Europe, North America, Japan, and Australia. The considerable variety of differing practices and institutions are highlighted and examined, and extensive analysis and explanation is given to their similarities and differences. Comparative Industrial Relations provides detailed and varied perspectives on the contemporary state of knowledge within this important field.

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Download The Promotion of Good Industrial Relations in Oil and Gas Production and Oil Refining Book

The Promotion of Good Industrial Relations in Oil and Gas Production and Oil Refining PDF
By:International Labour Organisation
Published on 2002 by International Labour Organization

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