Emotions and Values in Equity Crowdfunding Investment Choices 2 PDF
By:Christian Goglin
Published on 2021-03-12 by John Wiley & Sons
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Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of emotional matching , which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.
This Book was ranked at 3 by Google Books for keyword Crowdfunding.
Book ID of Emotions and Values in Equity Crowdfunding Investment Choices 2's Books is zo0kEAAAQBAJ, Book which was written byChristian Goglinhave ETAG "07mdBP6ZRTo"
Book which was published by John Wiley & Sons since 2021-03-12 have ISBNs, ISBN 13 Code is 9781119817871 and ISBN 10 Code is 1119817870
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Book which have "368 Pages" is Printed at BOOK under CategoryBusiness and Economics
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