Conceptualizing Crowdfunding - Managing Disruptive Transformation in the Banking Industry PDF
By:Philipp Haas
Published on 2020 by
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Crowdfunding, as a novel concept for financial intermediation, has gained considerable attention and momentum in recent years and is an impressive example of how new concepts affect established industries. Despite its perceived similarity to the traditional financial industry, crowdfunding's competitive edge is based on components that were previously not considered relevant to the industry. In addition, the roles of customers and suppliers are blurred and value is created in open ecosystems. The established theory of financial intermediation therefore does not adequately describe how the intermediation process in crowdfunding works. Furthermore, there is hardly any knowledge on the systematic design of crowdfunding service systems. The dissertation therefore examines how crowdfunding can be conceptualized to enable banks, for example, to exploit the advantages of crowdfunding. Three complementary explorative research questions will be addressed. First, cluster analysis is used to investigate how crowdfunding operates financial intermediation and which classes of crowdfunding intermediaries exist. This will provide a general understanding of the functional overlaps between crowdfunding and traditional financial intermediation as well as the different forms of crowdfunding. Secondly, design science is used to investigate how crowdfunding service systems can be broken down into their modular components, thereby also providing insights into the functional inner workings of the components. And third, the findings of an action design research project will explore how an established financial service provider and a partner from the digital world can work together to design a crowdfunding service system. This dissertation provides three main theoretical contributions. First, it is shown that the modularization of crowdfunding services enables the bundling of the capabilities of several partners in a crowdfunding service system. Secondly.
This Book was ranked at 41 by Google Books for keyword Crowdfunding.
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