The Relevance of Crowdfunding PDF
By:Nadine Scholz
Published on 2015-05-26 by Springer
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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
This Book was ranked at 20 by Google Books for keyword Crowdfunding.
Book ID of The Relevance of Crowdfunding's Books is p7W4CQAAQBAJ, Book which was written byNadine Scholzhave ETAG "nTOqvwSjYQ4"
Book which was published by Springer since 2015-05-26 have ISBNs, ISBN 13 Code is 9783658098377 and ISBN 10 Code is 3658098376
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Book which have "86 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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