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Crowdfunding Illuminated PDF
By:Tanya Young Beaulieu
Published on 2015 by

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The second essay focuses on backers' contribution behavior in rewards crowdfunding. Using a competing models approach, three motivations for contribution - altruism, economic value, and identification are identified and tested. Based on these results, a unified model of crowdfunding contribution behavior is hypothesized and tested with new survey data. The resulting model reflects the role of website quality as an antecedent, as well as the relationships and impact of quality, risk, value, identification, and helper's high on contribution decisions. Driven by the unified model, I conclude by proposing implications for crowdfunding website providers.

This Book was ranked at 23 by Google Books for keyword Crowdfunding.

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