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Crowdfunding for Entrepreneurs PDF
By:Francesca Di Pietro
Published on 2020-01-27 by Routledge

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This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extend the current debate to show how crowdfunding can be leveraged as a strategic tool to grow new ventures. Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilitating subsequent access to critical financial and non-financial resources from external stakeholders. The first part introduces the most popular models and tactics for a successful crowdfunding campaign and illustrates the characteristics of the crowdfunding phenomenon and its evolution across the world during the last decade. The second part of the book, demonstrating how crowdfunding can be a starting point to seed financing, illustrates and discusses how entrepreneurs can use crowdfunding as a strategic tool for accessing subsequent resources from external stakeholders – showing the benefits, beyond capital, that entrepreneurs can gain from the crowd, as well as potential risks. Crowdfunding for Entrepreneurs is particularly useful for academics, advanced undergraduate and postgraduate students in entrepreneurship and innovation, entrepreneurial finance, strategic management, as well as professionals interested in how crowdfunding can be utilised as a strategic tool to create competitive advantage.

This Book was ranked at 8 by Google Books for keyword Crowdfunding.

Book ID of Crowdfunding for Entrepreneurs's Books is FWXMDwAAQBAJ, Book which was written byFrancesca Di Pietrohave ETAG "Tx7WS6EsJ2U"

Book which was published by Routledge since 2020-01-27 have ISBNs, ISBN 13 Code is 9781000033984 and ISBN 10 Code is 1000033988

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Book which have "122 Pages" is Printed at BOOK under CategoryBusiness and Economics

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